In response, Musk fires one engineer, then terminates as many as 20 others, including ones who'd criticized him on internal channels. Meanwhile, Twitter engineers become increasingly vocal about the changes being made by Musk. In one instance, a user pretending to be the pharmaceutical giant Eli Lilly tweets that the company's insulin products would now be free, causing the real company's stock to briefly fall.Īs impersonators continue to spread, Musk decides to suspend the rollout of the new Twitter Blue program. In the next two days, the site is flooded with users who bought blue checkmarks only to turn around and impersonate official accounts, including Musk's.
Musk also launches plans to begin charging users $7.99 for access to Twitter Blue, a service that included the platform's blue-checkmark verification. The Twitter Board conducted a thoughtful and comprehensive process to assess Elon’s proposal with a deliberate focus on value, certainty. A week after Musk’s takeover, far-right figures begin to test Twitter’s boundaries for anti-LGBTQ speech.ĭespite stating that he had not made substantive changes to Twitter's content moderation policies, advertisers say they will pull back amid "uncertainty" about his new strategy. By April 25, Twitter decides to accept Musk's offer. The spectacle grabs headlines after the podcast is published. Sept 2018: Musk appears on Joe Rogan’s podcast, and smokes weed with him. Tesla’s share price promptly dropped after this now infamous tweet was sent. Within 48 hours of taking over, Musk tweets, then deletes, an unfounded, anti-LGBTQ conspiracy theory about the Paul Pelosi attack. August 2018: Elon announces on Twitter that he’s considering taking Tesla private at 420 a share. Musk's arrival is notably hailed by libertarians and right-leaning pundits. Liu Guanguan / China News Service via Getty Images file November Reporters gather outside Twitter headquarters in San Francisco on Oct. 28, Musk officially consummates the acquisition, takes over Twitter and promptly fires key executives, including CEO Parag Agrawal and policy director Vijaya Gadde. Musk also writes a note to advertisers pledging Twitter will not become a “free-for-all hellscape.” Though Twitter's general counsel tells workers not to believe what it called "rumors," those job cuts come swiftly after Musk's takeover and total about half of Twitter's payroll. As the deal nears, The Washington Post reports Musk intends to lay off massive numbers of employees after the acquisition is complete.
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